Web Traffic to make it simple tracks the total amount of views or visits, the number of pages a visitor may click in your site and the total time a visitor may allocate when opening your website. The total number of these visits amounts to a website’s success. So when the views or clicks are quite low, one may conclude that their website maybe is a failure and when the number is high it can lead to the assumption that the site is very popular.
http://elsiebyrne.wordpress.com/2013/06/03/web-traffic-and-how-it-works/
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